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Found 1 from your keywords: author="Toogood, Laura"
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Journalism and PR: News Media and Public Relations in the Digital Age
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Llyod, JohnToogood, Laura

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social med…

Edition
-
ISBN/ISSN
978-0-85773-741-0
Collation
-
Series Title
News Media and Public Relations in the Digital Age
Call Number
070.4 Lly j