E-Book

Strategic Communication, Corporatism, and Eternal Crisis

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This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.

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Detail Information

Series Title

The Creel Century

Call Number

302.2 Gra s

Publisher

New York : Routledge., 2017

Collation

-

Language

English

ISBN/ISSN

978-1-315-20603-5

Classification

302.2

Content Type

e-book

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

public relation
communication

Specific Detail Info

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Statement of Responsibility

Phil Graham

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