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Found 1 from your keywords: author=Callen, Barry
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Manager’s Guide to Marketing, Advertising, and Publicity
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Callen, Barry

The average American is exposed to as many as 5,000 marketing messages per day, so it’s moreimportant than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful market…

Edition
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ISBN/ISSN
978-0-07-171346-7
Collation
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Series Title
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Call Number
658.8 Cal m